Exxon's Problem of Riches

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Dorgan also announced his intention to renew his effort to enact a windfall profits rebate7 for consumers. On May 03, 2006, the United States House of Representatives passed a price gouging bill that would penalize any oil company found guilty of price gouging with penalties of upto US$ 150 million.

Exxon defended its high profits by saying that it was a reasonable rate of return when compared to other industries like banking, pharmaceuticals, and real estate. A full-page ad in the New York Times on January 26, 2006, posted by the American Petroleum Institute (API)8 contained a chart that showed how many cents of profit various industries made over the last five years for each dollar of sales. While the oil and natural gas industry made 5.8 cents per US$ of sales, banking industry made 17.3 cents per US$ of sales, pharmaceuticals made 16.2 cents per US$ of sales, and real estate made 10.8 cents per US$ of sales.

According to Lee Raymond (Raymond), former Chairman and CEO of Exxon, these criticisms of Exxon stemmed from a lack of understanding of the nature of the oil industry. He said that a single quarter or a single year was not that significant for the oil industry as it operated in terms of 10-, 20-, 30-, 40-year cycles. He felt that levying a windfall profits rebate on energy companies would serve as a disincentive for investment in this industry.

Raymond added, “Back in 1998, when prices went down to $10 (per barrel), I don’t recall anyone in Washington calling me up and saying ‘what can we do to help.’ But I didn’t want them to be calling up. That’s our job. We are in that business. It’s our job to manage the risk. I am not interested in hearing from (politicians) when prices are at $10 and I am not interested in hearing from them when prices are at $40 or $50.” 9

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[7] In November, 2005, Dorgan forced a U.S. Senate vote on a windfall profits rebate plan. The plan applied only to the major integrated oil companies, and would have imposed a 50% windfall profits tax on oil company revenue derived from sales of oil at more than US$40 per barrel. Windfall profits invested to boost domestic energy supplies would have been exempt from the tax. Revenues collected by the tax would have been rebated to consumers. The motion was defeated.

[8] The API is the main U.S. trade association for the oil and natural gas industry, representing more than 400 members involved in all aspects of the industry. It is involved in government relations on behalf of the American oil and natural gas industries.

[9] Robert Campbell, “Former Exxon Boss: Critics ‘Don't Understand’ Oil,” www.today.reuters.com, April 19, 2006.

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