Sitemap | bii Index | Feedback | Faqs

The ‘LALU’ Brand in Rural Bihar

ADDITIONAL READINGS AND REFERENCES

1. “Lalu-Rabri love story inspires www,” www.ibnlive.com, January 29, 2006.
2. Prasad Ramamurthy, “Dating website launched on Lalu, Rabri,” www.ndtv.com, February 15, 2006.
3. “Lalu chocolate anyone?” http://content.msn.co.in, June 08, 2006.
4. “Lalu Chocolate wins hearts,” www.zeenews.com, June 09, 2006.
5. “Now brand Lalu ruling Bihar rural markets,” www.hindustantimes.com, June 18, 2006.
6. “Brand Lalu ruling Bihar markets,” www.zeenews.com, June 19, 2006.
7. Manish Kumar, “Lalu brand fodder craze in Bihar,” www.ndtv.com, June 20, 2006.
8. “‘Brand Lalu’ sells like hot cake,” http://timesofindia.indiatimes.com, June 20, 2006.
9. “Brand Lalu ensures success,” www.dnaindia.com, June 26, 2006.