|
Bikhchandani said that the method used by
Timesjobs to calculate the number of active resumes was not
reliable.
Timesjobs calculated the number of active resumes on the
basis of clicks on e-mail alerts. When a person received a
job alert to his/her email account through Timesjobs, and
clicked on the link in the email to visit the portal, the
person was categorized as an active user.
Naukri, on the other hand, categorized active users as those
who had registered with the portal for the first time, or
had updated their resumes or applied for jobs through the
portal in the previous six months. Bikhchandani also alleged
that Timesjobs promoted multiple registrations by a single
person.7 |
|
As the arguments went on, in May 2007, Timesjobs rolled
out an offer called 'Nauk Out', which too was a play on the 'Naukri' name.
Through this offer, Timesjobs aimed to attract small and medium enterprises
and other companies which had not resorted to online recruitment until then.8
Under the Nauk Out offer, companies were encouraged to take a demo offered
by the Timesjob team. The offer provided the recruiters who took the demo
with a voucher for a free holiday in India or abroad. The company claimed
that there were strings attached to the offer, and every potential recruiter
who took a demo was assured a voucher.9
The War of the Indian Job Portals Contd... >>
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7] Satish John, "Jobsite Naukri Defends
Leadership," www.dnaindia.com, April 27, 2007.
8] "Nauk Out Offer From TimesJobs.com,"
www.timesofindia.indiatimes.com, June 6, 2007
9] "Nauk Out Offer From TimesJobs.com,"
www.timesofindia.indiatimes.com, June 6, 2007 |
