Lifebuoy's 'Swasthya Chetna' Initiative

LIFEBUOY'S 'SWASTHYA CHETNA' INITIATIVE
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By the end of 2005, the campaign had touched 86 million rural consumers and registered a 30 percent increase in their awareness of germs, 20 percent increase in understanding the association of germs with diseases and an increase in current user base by 33 percent compared to pre-campaign status in activity villages. ³

"Before Swasthya Chetna came to my school I didn't know about germs or that diseases can be prevented by washing hands with soap.

Now I wash with soap whenever I can and my friends and I are telling everyone about hidden germs and how soap can help you stay well,"⁴ said Julie, a schoolgirl in a village in Orissa.

ADDITIONAL READINGS AND REFERENCES

"Lifebuoy Joins Campaign against Diarrhoea in Mumbai," www.thehindubusinessline.com, August 13, 2005.

"Hygiene Factors Provide Opportunities for Private Sector," Financial Times, www.undp.org, January 26, 2006.

"HLL's Lifebuoy becomes first Indian Brand to have a Special Postal Cover," www.domain-b.com, April 7, 2006.

Weber Shandwick Carries HLL's Social Initiative to the Government," www.agencyfaqs.com, April 2006.

"Have No Fear with Lifebuoy," www.unilever.com/ourbrands/healthyliving/havenofearwithlifebuoy.asp.

"Lifebuoy's Swasthya Chetna - Awakening to One's Health," www.ogilvyindia.com.

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3] "Lifebuoy's Swasthya Chetna - Awakening to One's Health," www.ogilvyindia.com.

4] "I Didn't Know Soap Could Save Lives. I Didn't Even Know About Germs." www.unilever.com, 2005.

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