Challenges for the Indian BPO

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Tackling the attrition problem...

The industry players are trying out all the tricks in the book to tie down their employees and keep them locked in a safe. They have been offering excellent infrastructure facilities in the form of ergonomically designed work stations and spacious, air-conditioned offices. They have been offering industry specific benefits like 24/7 cafeterias and home pick-up and drop facilities apart from regular benefits like retirals and loans at low interest rates.

They have been arranging special weekend parties and offering incentives like tickets to exclusive music shows and dance parties. Some players are also sponsoring the higher education of their employees. This is one of the best ways of retaining a skilled employee for 2-3 years with a company.

All this really goes well with a typical employee, who is in his early twenties, fresh out of college and unmarried.The industry has been quite benevolent on the compensation front as well. According to a Hewitt Associates survey conducted last year, the highest salary increase in the Asia Pacific region was in India.

Within the country, it was the ITES industry which recorded the highest growth of 14%. The variable pay component varied in the range of 15-70%, which is exhorbitant, to say the least.

All these measures are at the organizational level. At the industry level, companies have tried to get into informal agreements with competitors to avoid poaching. Though these agreements have no legal sanctity, they are based on mutual faith of the companies.

For example, GE, HSBC, Nipuna, Microsoft, etc. informally agreed that they would not recruit someone who has worked for less than a year with his employer or someone who has switched 3 jobs in 2 years.

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