Mobile Business - An Introduction
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M-Business involves convergence of mobile
telephony and the Internet technologies to offer mobile
services at anytime and anyplace. It offers organizations
plenty of opportunities for value creation. The mobile
services are not just limited to conducting transactions but
also allow communication, collaboration and co-ordination
through mobile devices. In fact, the impact of goes beyond
improved communication with employees and customers.
M-Business offers several value-added services that can help
mobile communications companies to not only increase their
average revenue per user but also reduce customer churn. It
can lead to enhanced customer loyalty since they do not
receive only the 'connectivity' but also get productivity
improving communications services from their mobile service
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Such services include Internet and intranet access through mobile phones,
personalized content services, personal information management, sales force
automation and other services including time and expense reporting, scheduling
and equipment monitoring. The benefits of doing m-business for organizations
are:
• Generating new revenue streams.
• Improving customer relationships.
• Increase in productivity.
To create successful M-businesses, organizations need to fully understand mobile
user experiences. They have to develop an effective mobile strategy that can
lead to:
• Maximization of value to the business.
• Decreasing time to launch a new product in the market.
• Growth in scale to meet current and future needs.
• Minimizing product developments costs.
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