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Mobile Business - The Emerging Trends

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Strategies for Mobile Business

Organizations that want to enter into m-business arena must ensure that their business plans are effective and are capable of delivering results. An in-depth understanding about the customer requirements is very important. A successful m-business strategy must deliver key results including shortening of new product development cycle time, providing better information to suppliers and vendors, reducing data integrity issues and significantly enhancing customer experience.

M-Business enables organizations to offer company information in real-time, readily accessible to employees at any place they require thus enabling them to serve the customers better. While m-business can significantly enhance customer experience, its immediate impact can be witnessed on the business enterprise.

M-Business can significantly improve the profitability of a business enterprise by reducing cost of operations, enhancing workforce efficiency and improving employee retention. It also has the potential of significantly improving the revenues of a business enterprise by opening opportunities in new business areas and enhancing service differentiation. M-Business can also enhance relationships of a business enterprise with its partners and suppliers. The supply chain can benefit through m-business in almost every process including purchasing, manufacturing, distribution, customer service and sales.

Before implementing an m-business strategy, organizations have to first understand how the use of mobile applications will support their business objectives. They need to analyze their existing business processes and systems that their mobile workforce would be accessing. Finally, they have to develop entirely new mobile business processes to enable access to business critical information.

While implementing an m-business strategy, organizations must ensure that it should be:
• Cost Effective: The strategy must be cost effective. It should not involve a long duration and require costly resources while implementing.
• Compatibility: The mobile application must be compatible with the industry standard technologies. It must facilitate easy integration with the existing IT infrastructures.
• Security: The mobile strategy must support a secure environment in which information can transmitted securely.
• Return on Investment: Organizations must work out the return on investments of their m-business initiatives. They must compare the benefits reaped from mobilization and the costs involved in it.
• User-friendly: The mobile applications used by organizations must be user friendly. It should allow access to information in real-time, and should be easy to view and simple to navigate.

One of the most important aspects of a successful m-business strategy is user acceptance. Even though an organization's mobile applications are architecturally sound and are capable of delivering the required return on investment, without end user acceptance and adoption they will not be successful in the long term. After implementing an m-business strategy, it is important to measure and analyze the results and use the feedback to make required modifications. The effectiveness of an m-business strategy can be measured in terms of the extent of benefits delivered as already mentioned above.

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