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P&G was one of the most well-known
consumer goods companies in the world. For the year ended
June 30, 2002, P&G reported revenues of $40.2 bn. The
company was in the Fortune Global 50 list. It owned several
well-known brands that were sold in over 140 countries to
nearly five billion consumers . P&G has operations in North
America, Europe, Middle East, Africa, Asia and Latin
America.
P&G has five main business segments:
Fabric and Home Care; Baby, Feminine and Family Care; Beauty
Care; Healthcare; and Food and Beverage. Fabric and Home
Care was the most important segment, accounting for nearly a
third of P&G’s total sales. The division dealt with cleaning
products for clothes, surfaces, and dishes. |
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Key brands included Bold and Tide laundry detergents, and Cascade dishwasher
powder. Baby, Feminine and Family Care segment produced tissues and paper
towels, feminine protection products, nappies (diapers) and baby wipes.
Well-known brands in this category were Bounty paper towels and Tampax
tampons. Beauty Care products included deodorants such as Old Spice, Sure
and Cover Girl, and Max Factor cosmetics.
The segment also produced fragrances, shaving products, and shampoos such as
Head & Shoulders and Pantene brands. Healthcare products ranged from
prescription drugs to toothpastes such as Crest, as well as Pepto-Bismol and
pet foods. Food and Beverage produced cooking oil, Pringles snacks and
peanut butter. It also offered drinks like Sunny Delight and Folgers coffee.
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