|
The "Million-Dollar" Question
`What women want' - this is the million-dollar question
which has puzzled many eminent strategists over decades.
Hollywood even made a movie on this. Now, if women are
different from men, does it mean that their needs and wants
should also to be different? Different people have different
opinion on this. Here, the important point to be considered
by organizations is that women don't need a totally
different product/service.
The difference should be in the way you approach and present
yourself and your product to them. There is a huge
difference between men and women with respect to how they
view the world and how those viewing differences are further
reflected in their purchasing decisions. |
|
continued from: The "Million-Dollar" Question
According to experts, women react more to print media, such as magazines,
journals, newspapers rather than to TV or any other media. In this
context,Vanessa Frexxtog, a woman business owner and consultant specializing
in helping companies, which target and market to women buyers says, "This
isn't about girlish things _ it is simple matter of understanding and
capitalizing on the different way in which we see things". So, the one size
fits all approach won't work here. As Andrea says, "A woman wants to do a
lot of research and consider a lot of variables before handing/spending over
their own or their household's money".
More >> |
