|
The past couple of years have witnessed a
rapid growth in wireless communications technology. The
convergence of two core technologies - the Internet and
mobile wireless communications has opened up a new range of
possibilities for organizations to do mobile business.
Mobile Business or M-Business involves using the Internet
for voice and data transmission through wireless
devices.M-Business has a potential to significantly enhance
customers' experience by providing them the ability to
interact and transact anytime and at anyplace.
Divided in five sections, this chapter provides insights on
how the use of mobile technologies has drastically changed
the way businesses operate and customers interact and
transact. |
|
The first section Mobile Business - An Introduction provides a broad
overview of m-business and its transformational potential for both
organizations and individuals. It details the benefits of mobilization and
explains the significance of m-business and the emerging mobile trends. The
second section Strategies for Mobile Business includes key m-business
strategies, which must be implemented by any organization planning to do
m-business. In addition, it discusses the strategic role of operators,
content providers and other parties engaged in the mobile business value
chain.
The third section Mobile Business Technologies provides detailed
perspectives about the present and emerging technologies in mobile business
and their benefits to various organizations. The section covers basic issues
of technology from a strategic viewpoint. It also outlines a framework to
enable organizations derive extra value by using mobile technologies. The
fourth section Mobile Business - Issues and Challenges reveals current and
emerging issues for mobile businesses and provides guidance to overcome
them. The fifth section Mobile Business - Industry Applications provides
real-life examples on the impact of m-business on various industries. It
discusses in detail about applications on both consumer and corporate user
segments. The section also details the emerging drivers of value, new
organizational models and the future of m-business.
More >> |
