Bumrungrad: Global Marketing of Healthcare Services

Report Code: COMP0001
Period: 1980 - 2004
Industry: Health Services
Countries: Thailand
Report Length: 23 Pages
Year of Publication: 2004
Price:
Electronic Format: Rs. 500
(Approx. 11.5 $/6.5 £ /10.0 €)

Contents

SUMMARY IV
INTRODUCTION 1
BACKGROUND NOTE 2
PROMOTING HEALTHCARE SERVICES GLOBALLY 3
THE IN-HOSPITAL EXPERIENCE 6
PRICING OF HEALTHCARE SERVICES 7
THE BENEFITS 9
INITIATIVES IN 2003 10
THE PROBLEM 10
BIBLIOGRAPHY 17

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