Ikea: Global Marketing

Report Code: COMP0002
Period: 1998 - 2005
Industry: Furniture Retail
Countries: Sweden, US and China
Report Length: 22 Pages
Year of Publication: 2006
Price:
Electronic Format: Rs. 400
(Approx. 9.3$/ 5.3£ /8.0 €)

Contents
 
SUMMARY IV
INTRODUCTION 1
ABOUT IKEA 2
BUILDING THE IKEA BRAND 4
THE CONTROVERSIES 11
BIBLIOGRAPHY 17
Order Now >>

Copyright © 2006 Business Insights International. All rights reserved

Valid XHTML 1.0 Transitional