...INTRODUCTION
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Since 1994, the Internet has emerged as an important medium
for advertising. Online advertising has enabled marketers to target specific
customer segments, gather information, assess sales potential, and ensure
product/service exposure across geographic boundaries... • Types of Online Advertising
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Display advertising or banner ads
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Sponsorship
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E-mail advertising/opt-in e-mail advertising
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Search advertising
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Lead generation/referrals
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Classifieds and auctions
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Rich media
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Skyscraper ads
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Pop-up / pop-under ads (interstitials)
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Floating ads
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Search engine advertising
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Checking the Effectiveness of Online Advertising...
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...INDUSTRY ANALYSIS
Global online advertising revenues were US$19.5 billion in 2005. In
the US, online advertising revenues were US$12.5 billion in 2005, up
from US$9.6 billion in 2004. In the first quarter of 2006, online
advertising revenues were US$7.9 billion. In the second quarter of
2006, the top ten ad selling companies in the US accounted for 71%
of the total advertising revenues...
• Time Spent by Europeans in Viewing Various Media
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Major Online Advertising Players
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Strategic Corporate Developments
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Product Introductions/Innovations...
...FACTORS AFFECTING DEMAND
Internet service providers are using online ads to support their
net services. Advertisers are diverting a major share of their
advertising budget to online ads. In Europe, the time spent online
by people increased in 2005 compared to the previous year...
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Online Advertising Gains Importance with both
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Internet Service Providers and Advertisers
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Increase in Online time spent by European People
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Online Activities of Europeans 28
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Broadband Internet Usage in Europe
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EIAA Survey on Online Advertising
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Effectiveness of Online Advertising
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Internet Grabs Market Share of Television in Advertising
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Certain Elements in Online ads that Positively Impact a User
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Growing Number of Internet Users
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Mobile Advertising
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Search Engine Optimization...
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